Style, tradition and freedom of expression are the key values underpinning the philosophy of Ray-Ban, for generations the undisputed world leader in sun and prescription eyewear.

 Debuting in 1937 with the Aviator model created for American Air Force pilots, Ray-Ban joined Luxotticas brand portfolio in 1999.

 Unaffected by the conceptual transience of fashion, Ray-Ban immediately made a name for itself thanks to the absolute quality and authenticity of its eyewear, now more modern than ever and worn by countless movie celebrities and trendsetters all over the world.